SEO & Digital Marketing
It is an initiative in the field of digital marketing, helping enterprises to attract and retain customers through advertising, branding, awareness campaigning, content writing of their product and services.
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Google Tools : To get your business going in the digital direction
Google Ad Words Express
Since many small-business owners don't have a lot of time or advertising agencies at the ready, this is a quick and simple solution. Business owners provide some basic information and Google creates their ad. Google will also manage your ad, pushing it to the right people whether they're searching on laptops or mobile devices.
Google+ Your Business
Facebook has become an unstoppable marketing force for many businesses, and Google has its own version.
You can share links, photos and promotions with the right customers at the right times.
The posts can be public so people can find them using search, or you can use the Circles feature to tailor specific messages to specific followers. You can even initiate live video chats with potential customers who want to dig deeper.
You need to know that your marketing efforts are not being wasted, and Google Analytics can measure your success. You don't need an army of analysts or even an enterprise to use this enterprise-worthy tool.
The free system allows business owners to track sales and conversions and measure your site engagement goals against thresholds. Once you know who is coming to your site and what they're looking for, you can write more highly targeted ads and strengthen your marketing initiatives.
Customers are still driven by deals and Google Offers matches your business with relevant customers in your area looking for discounts.
Customers prepay for these targeted discounts and small-business owners are paid a few days after the offer runs.
While Google can drive customers to your business, it can also be a money maker.
Small-business owners can add custom search engines to their site and earn cash from ads on the search results pages.
With AdSense, entrepreneurs can also display ads that match their audience's interests on their website and earn from valid clicks or impressions
There are Google Search, Display and YouTube ads, but mobile is becoming a prime methods for targeting consumers at the point of decision.
It is also important that your website displays well on an array of mobile devices. Using howtogomo.com, business owners can see how their site looks on a mobile device and get customized recommendations for creating a mobile-friendly experience.
Google Apps for Business
Communicating with customers and potential customers is key to your business, but it is not always easy without tech support.
Google offers a suite of online tools that are ready for business, including email, a calendar and documents.